Senior Marketing Executive

Job Description

We are looking for a strategic and hands-on Senior Marketing Executive to lead brand development, marketing strategy, and customer acquisition for our apparel sourcing company. This role will be responsible for driving B2B marketing initiatives, strengthening brand visibility among fashion retailers and global buyers, and supporting the sales team with lead-generation campaigns.

Key Responsibilities

• Develop and execute end-to-end marketing strategies (online & offline)
• Oversee brand positioning, trade marketing, and digital presence
• Collaborate with sales and sourcing teams to support business growth
• Lead marketing campaigns targeting retail brands in Malaysia and overseas
• Manage marketing budgets, performance metrics, and creative direction

Skills & Experiences

• Minimum 2-5 years experience in marketing in apparel, textiles, or FMCG
• Strong leadership, B2B marketing, and digital campaign experience
• Exposure to international sourcing, fashion supply chain, or brand engagement is a plus
• Excellent communication and stakeholder management skills
• Fluent in English, Malay